Cricket Australia's new post-Ashes slogan “a beauty”

NOVEMBER 2007: Cricket Australia has announced its official slogan for this summer’s Test and one-day action, featuring India and Sri Lanka.

“Not as big a dud as it seems!” will be the official theme for Cricket Australia, as the Australian Test and one-day teams don’t take part in a wildly hyped Ashes Series, as they did in 2006/07.

“Without Glenn McGrath, Shane Warne and Justin Langer, a new-look, less-exciting Test side will toil manfully against the charisma-free Indians and the patchy Sri Lankans,” Cricket spokesman Merv Bradman-Border told The Bladder.

“But we think it will hopefully be a half decent summer and our marketing line reflects that. It’s honest, it’s frank and it’s inspiring – inspiring cricket fans to at least turn on their radios and TVs on Boxing Day.

“Let’s face it, there’s nothing else to do that day if you’re not watching the cricket so we’re confident our theme will work on that count alone.”

Bradman-Border admitted there has been some debate over the summer’s tagline.

“Yes, that’s true,” he said. “For a while we were going to go with: ’This summer – only 40 per cent more crap than last summer.’ And I quite liked: ‘Who gives a shit? Well, hopefully Ricky does!’ but we’re happy with the one we’ve chosen.”